[DOWNLOAD] ~ Starbucks: Crisis of Confidence by Mary M. Crossan ~ Book PDF Kindle ePub Free
eBook details
- Title: Starbucks: Crisis of Confidence
- Author : Mary M. Crossan
- Release Date : January 06, 2008
- Genre: Small Business & Entrepreneurship,Books,Business & Personal Finance,Management & Leadership,
- Pages : * pages
- Size : 269 KB
Description
This is a follow-up to the Starbucks case, product 9A98M006, describing the aftermath of strategic decisions taken in 1999. The case describes the crisis of confidence of investors in the strategic choices made by Starbucks. It poses the issues facing Starbucks in attempting to regain focus.